Texas Torque Lures was built from a blue-collar mindset— work hard, take pride in what you make, and make sure it does the job it was built to do.

I’m a full-time heavy equipment technician, and Texas Torque started outside of my regular workday. After long hours turning wrenches, I’m still pouring plastics, testing colors, developing new baits, talking with anglers, and working to build this company one step at a time.

That blue-collar mentality carries directly into every lure I make.

I don’t want to sell fisherman something just because it looks good in a package. I want Texas Torque baits to earn their spot in your tackle box by catching fish.

And they’re already proving themselves.

Texas Torque Lures have produced fish in both freshwater and saltwater, including bass and slot redfish. Every catch, every picture, and every piece of feedback help me improve the product and continue building the brand.

My goal is bigger than simply making soft plastics. I want Texas Torque to grow into a full Texas fishing brand—soft plastics, hard baits, jigs, popping corks, apparel, rods and more.

But no matter how big Texas Torque becomes, I want it to keep the same foundation it started with:

Blue-collar work ethic. Texas pride. Quality gear. And products that are proven where it matters—on the water.

Built Blue Collar. Texas Born. Fish Proven.